The term ‘new paradigms’ refers to a contemporary, logical framework within which a situation is analysed, deconstructed and interpreted to induce forward movement. It presents a shift in underlying rules and factors with regards to expected operation.

Amongst media texts, including the field of graphic design, new paradigms are sought and constructed in response to previous post-modern movements. A motive behind this work is the intention to reconstruct the science of design, reformulating its structure and foundation in accordance with an applied knowledge of design theory. This is then replicated through specific design.

These new paradigms open up creative ways of thinking with regards to potential, in our developed, and further developing world.

The work of Brendan Dawes illustrates this design concept, influenced by personal motive and inspirations. Dawes investigates the interactions between objects and people, and designs based upon experience. This entails for a certain fluidity to be achieved, with strong consideration of presentation and the overall reaction between placement and the visual elements confined within the aesthetic.

This shift of focus provokes change in the way the work is interpreted, and its general effect, prompting increased engagement from the audience, in order to understand and make sense of the outcome. A correlative theme of systematic portrayal can be noted amongst Dawes’ visual responses, implementing a regard for technology, science and human interaction. He then utilises such aspects to create links relevant to our ways and means of living, inferable through abstract familiarities.

Dawes uses an “electric mix” of analogue and digital techniques, subjected around his investigations of form, space and code, which is noticeably translated through his vivid, yet structural responses.