For this Adobe After Effects workshop, we were given the task of creating a short film about a type-face of our personal choice.

Inspiration:

Day’O Typography from Julien Loth on Vimeo.

In particular, I like the fluidity of the motion, transforming type into more advanced visuals utilising vectors and shape. The way in type is displayed is progressive, revealing meaning as the video plays through. The idea of featuring individual letters at a time, formatting them with associable content, will strengthen the stylistic assets, collectively unveiling a house style with shared connotative value to that of my selected house style.

Typography from davidsumdesign on Vimeo.

Another source of inspiration for this particular task, I like the shadowing attribute, as well as how the type appears gradually from left to right, uncovering a word of meaning the viewer can interpret.

Glitch Typography from Tobias Rehnvall on Vimeo.

The editorial manipulation seen here projects a constructive approach, deliberately drawing the viewers attention to the formatting and therefore echoing the abstract stylistic assets of the type-face. This is a deliberate choice made to suit the nature of the font, heightening drama in the piece and translating this through to the audience.

American Typewriter

This is the font I have selected for my video. I like it’s traditional aesthetic, bring professional and easy to translate/ understand.

Facts:

“American Typewriter is a slab serif typeface created in 1974 by Joel Kaden and Tony Stan for International Typeface Corporation”

“based on the slab serif style of typewriters”

“unlike most true typewriter fonts, it is a proportional design: the characters do not all have the same width.”

“often used to suggest an old-fashioned or industrial image”

“it was originally released in cold type(photocomposition) before being released digitally.”

“range of four weights from light to bold”